One Shot / Beijing, by Alexander Berg

Photographic Performance made in collaboration with the public at large, in one frame, one moment, one shot.

Swedish born photographer, Alexander Berg, is inviting people right off the street into the Paris-Beijing Photo Gallery for a free portrait. The photographs will be featured in an exhibition "in process" during the Dangdai International Art Festival coming from September, 22nd till October, 12nd.

In 2006, the first One Shot was held in New York. 800 portraits, shot with a 4x5 large-format camera, created in under two months, were exhibited at the DKNY store on Madison Avenue. The result was a panel of portraits, all shot in a manner envisioned by the featured individuals. Together they are a portrait of New York City.

The artist keeps the negative and "the model" keeps the print, but the catch is the camera takes only one shot. They are meant to capture, according to Alexander Berg the essence of personality when one is given the freedom to pose oneself, yet is defined by the limitation of time. "It becomes a lot about matching someone's expectations with that moment in time."

The Paris Beijing Photo Gallery and DIAF invite you, to not only come and check out Alexander Berg's stunning and intimate photographic portraits, but also BE in one! Looking forward to seeing you!